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Proceedings of the 2021 International Conference on Research in Management & Technovation

Annals of Computer Science and Information Systems, Volume 28

A study on factors affecting buying of cosmetic products with reference to males in Ghaziabad

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DOI: http://dx.doi.org/10.15439/2021KM10

Citation: Proceedings of the 2021 International Conference on Research in Management & Technovation, Vu Dinh Khoa, Shivani Agarwal, Gloria Jeanette Rincon Aponte, Nguyen Thi Hong Nga, Vijender Kumar Solanki, Ewa Ziemba (eds). ACSIS, Vol. 28, pages 259–261 ()

Full text

Abstract. The focus of this research is to identify the determinants that affect men purchasing behaviour when it comes to cosmetics. The research took place in Ghaziabad, Uttar Pradesh. The data was collected from 105 respondents using a survey method. The economy of the country is reliant on the possibility of personal care, which is also seen as an important aspect of the economy. The cosmetics business is one of the country's burgeoning industries. The Indian buyer's purchasing power and disposable income have increased dramatically; it has also developed a speciality for pushing associations in this field in the last decade, resulting in remarkable progress

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