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Communication Papers of the 18th Conference on Computer Science and Intelligence Systems

Annals of Computer Science and Information Systems, Volume 37

Exploring M-Commerce Vendors' Perspectives in Post-Saudi Vision 2030: A Thematic Analysis

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DOI: http://dx.doi.org/10.15439/2023F7825

Citation: Communication Papers of the 18th Conference on Computer Science and Intelligence Systems, M. Ganzha, L. Maciaszek, M. Paprzycki, D. Ślęzak (eds). ACSIS, Vol. 37, pages 9–20 ()

Full text

Abstract. Despite the popularity of mobile commerce (m-commerce) services in developing countries, their adoption in Saudi Arabia has been limited. Vision 2030, launched in 2016, has triggered substantial transformations in the country, prompting the need to examine its impact on the adoption of m-commerce. This paper investigates the vendors' perspective in regard to the adoption of m-commerce in Saudi Arabia. Through a thematic analysis of semi-structured interviews with ten Saudi vendors, the study explores the vendors' views on the status of m-commerce in the country and their intentions to adopt it. The findings suggest that m-commerce services are still immature in Saudi Arabia, primarily due to government regulations and technological infrastructure.

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