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Polish Information Processing Society
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Annals of Computer Science and Information Systems, Volume 8

Proceedings of the 2016 Federated Conference on Computer Science and Information Systems

Aspects of Mobility in e-Marketing from the Perspective of a Customer

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DOI: http://dx.doi.org/10.15439/2016F112

Citation: Proceedings of the 2016 Federated Conference on Computer Science and Information Systems, M. Ganzha, L. Maciaszek, M. Paprzycki (eds). ACSIS, Vol. 8, pages 1329–1333 ()

Full text

Abstract. The main aim of this article is to analyze the use of marketing mechanisms on the Internet. To meet this objective, the authors conducted a study limited to a selected group of individual users - students of the University of Warsaw. The paper presents the characteristics of the application of marketing tools as well as the users' opinion on the usefulness of these tools in broadly defined e-commerce. The article also presents the discussion and the findings of the present study.

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