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Annals of Computer Science and Information Systems, Volume 22

Position Papers of the 2020 Federated Conference on Computer Science and Information Systems

A Novel Model of Adoption of M-Commerce in Saudi Arabia

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DOI: http://dx.doi.org/10.15439/2020F200

Citation: Position Papers of the 2020 Federated Conference on Computer Science and Information Systems, M. Ganzha, L. Maciaszek, M. Paprzycki (eds). ACSIS, Vol. 22, pages 25–34 ()

Full text

Abstract. The market of Saudi Arabia offers considerable potential for the success of mobile commerce (m-commerce) technology. In this context, this study aims to investigate the factors that influence the intentions of Saudi citizens and firms to use m-commerce technology. This study paper advances the literature by proposing a novel model to investigate the motivations behind adopting m-commerce in Saudi Arabia. The model defines factors that influence both customer and provider intentions of adopting m-commerce. The paper also outlines the methodology to be followed to evaluate the proposed model.

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