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Communication Papers of the 18th Conference on Computer Science and Intelligence Systems

Annals of Computer Science and Information Systems, Volume 37

Analysing Perceptions of South African Digital Artists towards Non-Fungible Token (NFT) Use

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DOI: http://dx.doi.org/10.15439/2023F4823

Citation: Communication Papers of the 18th Conference on Computer Science and Intelligence Systems, M. Ganzha, L. Maciaszek, M. Paprzycki, D. Ślęzak (eds). ACSIS, Vol. 37, pages 18 ()

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Abstract. Digital art has many major pitfalls, ranging from issues around tracking ownership to piracy. Non-fungible tokens (NFTs) have the ability to solve these issues and also bring new benefits, such as access to larger markets. Despite this, South Africa's digital artists have been slow to adopt NFTs. This research aims to understand what the values-based perceptions of South African digital artists are toward NFTs. Fifteen South African digital artists were interviewed using semi-structured interviews guided by the Updated Typology of Consumer Value framework. Ten positive perceptions, and three negative perceptions, as well as three risks and one benefit, were identified, explored and analyzed using the framework as well. This research can assist digital artists and other stakeholders in the NFT ecosystem to understand what the values-based perceptions of South African digital artists are and can be used to help assist decision and policymakers, artists, intermediaries and other stakeholders in South Africa and potentially elsewhere. Additionally, the validated and updated typology of consumer value can be of benefit to researchers that use this framework.


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