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Annals of Computer Science and Information Systems, Volume 14

Proceedings of the 2017 International Conference on Information Technology and Knowledge Management

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Usability Of An E-Commerce Website Using Information Mining and Artificial Intelligence

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DOI: http://dx.doi.org/10.15439/2017KM35

Citation: Proceedings of the 2017 International Conference on Information Technology and Knowledge Management, Ajay Jaiswal, Vijender Kumar Solanki, Zhongyu (Joan) Lu, Nikhil Rajput (eds). ACSIS, Vol. 14, pages 59–64 ()

Full text

Abstract. Everyday a number of people are launching new websites of which many are e-Commerce websites. E-Commerce website means business and to have business they have to be useful to the customer. So, it is very important for the e-Commerce site to get the trust of the customer. Or in other words the trustworthiness of an e-Commerce site is very important to have business. Usability can be increased by enhancing trust. How much a customer trusts a website becomes a fundamental question which beckons for an answer. More a customer trusts a website, more he will be using the website. This article includes a study on website usability, trust evaluation and how to improve trust to improve the usability of a website. Here we find the different factors that affect the quality of an e-commerce site. Based on these factors the trustworthiness of an e-commerce site is calculated using Matlab.

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