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Annals of Computer Science and Information Systems, Volume 24

Proceedings of the 2020 International Conference on Research in Management & Technovation

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AI-based Strategic Marketing: SMAI Model

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DOI: http://dx.doi.org/10.15439/2020KM2

Citation: Proceedings of the 2020 International Conference on Research in Management & Technovation, Shivani Agarwal, Darrell Norman Burrell, Vijender Kumar Solanki (eds). ACSIS, Vol. 24, pages 9598 ()

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Abstract. One of the important factors that play a vital role in the success of a business is marketing. Marketing has seen multiple changes throughout the decades in the Definition, Organization, and Implementation processes. With the advent of technology, especially Artificial intelligence many sectors underwent a great amount of transformation to get themselves equipped with the latest technological innovations. The business sector was also on the same lines with other sectors in this period of change. Marketing being a very theoretical and humanized concept it was pretty hard at first to incorporate changes accordingly. Later the scope for marketing enlarged and it slowly started making an entrance into inculcating the latest technologies. In this paper, the researcher studies the particularities of marketing and its integration with artificial intelligence, providently proposing a machine learning-based model (SMAI) involving strategic marketing decision making.


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