Annals of Computer Science and Information Systems, Volume 24

DOI: http://dx.doi.org/10.15439/2020KM9

Citation: Proceedings of the 2020 International Conference on Research in Management & Technovation, Shivani Agarwal, Darrell Norman Burrell, Vijender Kumar Solanki (eds). ACSIS, Vol. 24, pages 119–121 (2020)

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Abstract. With rise of technology and disposable income consumers from smaller cities are also showing tendency to buy fashion and lifestyle products. Especially the young consumers, who are more tech-savvy and trend follower would be looking for the experience of having a fashionable product. As the products are not available in the small city market, they visit the nearest big city market or try to go online to purchase product. The advertisements on social media help them to know the latest offerings in the market, hence they look forward to such promotions. The brand marketer needs to make sure that the advertisement on social media should be a proper combination of factors like pricing, discounts, quality, celebrity endorsements and language along with cultural \& religious consideration. Keywords: Social Media Marketing, SM promotions, Tier III, Fashion and Lifestyle

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