Perception and Emotional Response to AI-Generated Audiovisual Media: The Influence of Content and Context
Nina Krzemińska, Mirosława Długosz
DOI: http://dx.doi.org/10.15439/2025F3464
Citation: Communication Papers of the 20th Conference on Computer Science and Intelligence Systems (FedCSIS), M. Bolanowski, M. Ganzha, L. Maciaszek, M. Paprzycki, D. Ślęzak (eds). ACSIS, Vol. 45, pages 119–125 (2025)
Abstract. In a world where artificial intelligence is rapidly reshaping creative industries, AI-generated audiovisual content is no longer a futuristic novelty; it is becoming an integral part of our present reality. This is a significant challenge, as the output produced from text prompts by video generators is becoming difficult to distinguish from footage recorded by humans. A sense of distrust emerges about the potential threats posed by such technology. However, not all AI-generated content is automatically met with disapproval; these videos may provoke strong criticism or, on the opposite, admiration. This leads to a~central question: How do the visual decisions made by algorithms, in combination with the context in which the viewer consumes the content, shape their perception of the video? The study will examine people's opinions on specific features of the films and the context in which they are used, as well as how these factors influence overall reception.
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